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discover how french rosé wine is made, from the direct press to the saignée method. explore key regions and visit maison saint aix in provence.

From the streets of Provence to the heart of the capital — AIX's boldest campaign yet has landed in Paris, and the city has noticed.

AIX at the Beverly Hills Film Festival, for the second year running, Provence made its way to the heart of Hollywood. Here is a look back at a week that confirmed, once again, why arts partnerships matter for a brand with international ambitions.

Explore the intricate craftsmanship behind premium rosé wines. Learn how expert techniques elevate flavor, color, and complexity in every bottle.

There are events you attend, and events you inhabit. The Fun Business Days in Valencia fell firmly into the second category. For a few days, our team set up a booth in the heart of one of Spain's most vibrant cities and brought a little corner of Provence with them. AIX Rosé, AIX White and BEAU VIVA were on the table. The AIX Land Rover Defender was parked outside. Valencia did the rest.

Uncover the secrets of premium rosé wine, from terroir to tasting tips. Elevate your wine knowledge and pairing skills with our expert guide.

An evening of elegance, connection, and celebration with AIX Rosé and BEAU VIVA, where refined moments, meaningful encounters and a shared sense of conviviality came together in the heart of Amsterdam

From the vineyards of Provence to the red carpet of Sydney, AIX Rosé brought a touch of the South of France to one of the most coveted evenings in men's culture.

Explore the enchanting tasting notes of Provence rosé wine, featuring strawberry, raspberry, and floral aromas with a crisp, dry finish.

AIX Rosé welcomes the new season with a hand-curated playlist created in collaboration with Playlister. With the arrival of spring, AIX Rosé invites lovers of Provence and the art of living well to celebrate the season with “AIX is in the Air”, a carefully curated playlist created in collaboration with Playlister.

A new recognition for the precision, freshness, and elegance of Provence. We are proud to share that AIX White 2025 has been awarded a gold medal at the MUNDUS VINI Grand International Wine Award.

When a great Provence rosé rediscovers its French roots.