when provence meets valencia

20 April 2026

There are events you attend, and events you inhabit. The Fun Business Days in Valencia fell firmly into the second category. For a few days, our team set up a booth in the heart of one of Spain's most vibrant cities and brought a little corner of Provence with them. AIX Rosé, AIX White and BEAU VIVA were on the table. The AIX Land Rover Defender was parked outside. Valencia did the rest.

Three wines, one spirit

Our booth was designed to be an experience as much as a tasting. Guests stopped, discovered, lingered. AIX Rosé: elegant, light, unmistakably Provençal, set the tone. AIX White brought a different dimension, quieter, mineral, precise. And BEAU VIVA offered something more playful: a wine that invites conversation as naturally as it accompanies it.

Each pour was an invitation to slow down a rare thing in the energy of a business event.

The Defender. No introduction needed.

Beside the stand, our AIX Land Rover Defender drew attention without asking for it. It has that quality: presence without noise, character without effort. It is, in many ways, the physical expression of what we stand for: crafted, purposeful, and unmistakable.

More than a few people stopped to photograph it. More than a few came over for a glass after.

What Valencia reminded us

The best brand moments are never manufactured. They happen when the right product meets the right room, and people feel something they weren't expecting to feel. Valencia was one of those moments.

We came to share our wines. We left with new connections, new conversations, and a renewed sense of what makes what we do worth doing.

Valencia, it won't be long.