spring has a soundtrack: aix rosé launches “aix is in the air”

Known as one of the world’s leading music curation companies, Playlister has crafted a bespoke 30-track selection designed to accompany the most beautiful moments of spring from the first afternoon on the terrasse to golden evenings shared with friends. Long celebrated as a symbol of the Provençal way of life, AIX Rosé embodies a rhythm that is unhurried, sun-drenched, and effortlessly elegant. Drawing inspiration from the warmth of Provence and the landscape that shapes the wine, the playlist blends warm electronica, soulful indie and breezy Mediterranean sounds. The result is a soundtrack that captures the gentle optimism and quiet joy that come with the start of a new season.

Launching on 21 March 2026, the first day of spring, “AIX is in the Air” continues the musical world that AIX Rosé has built in recent years with Playlister. Previous collaborations have included beloved playlists such as “Sunsational AIX,” “Sunset Groove,” and “AIXperiences Under the Sun.” Featuring both hidden gems and familiar favourites, the new 30-track selection is designed to elevate spring lunches, slow weekend mornings and the first garden gatherings of the year.

For those who believe that life’s best moments deserve the right soundtrack, “AIX is in the Air” offers a sonic companion for the season, a reminder that when the weather turns and the light softens, the terrasse becomes the place where everything begins again.

“Spring is the season AIX Rosé was made for: the light changes, the terrasse fills again, and there is this collective exhale after winter. Every year, working with Playlister to translate that feeling into music is something we truly look forward to. AIX is in the Air is an invitation to slow down, open a bottle, and welcome everything the season brings.” - Victor Verhoef, Maison Saint Aix

“AIX is in the Air” will be available on Spotify, Apple Music and Deezer from 21 March 2026, and the launch will be celebrated across the Instagram channels of AIX Rosé throughout the season.