maison saint aix appoints liberty wines as great britain agent
Maison Saint Aix strengthens its presence in Great Britain through a strategic partnership with Liberty Wines, reinforcing its commitment to sustainable, site-specific winemaking in Provence.
A new chapter for Maison Saint Aix
Maison Saint Aix, one of Provence’s leading wine estates, is pleased to announce the appointment of Liberty Wines as its agent for Great Britain. This strategic partnership marks an important milestone in the development of Maison Saint Aix in one of the estate’s most established international markets.
Founded in 2009 by Eric Kurver, Maison Saint Aix was created with the ambition of crafting a rosé that expresses Provence with precision, scale and consistency. Located behind the Montagne Sainte-Victoire, the estate’s 75-hectare single-plot vineyard is among the largest in the Coteaux d’Aix-en-Provence appellation and one of the highest, reaching 500 metres in altitude.
strengthening aix's footprint in great britain
Great Britain has long been a key market for Maison Saint Aix. The partnership with Liberty Wines is designed to further strengthen distribution, visibility and long-term growth across the country.
Pierre-Adrien Fleurant, General Manager of Maison Saint Aix, explains: “Great Britain has always been an important market for AIX, and we are delighted to embark on this partnership with Liberty Wines. Their deep market expertise and strong network make them the ideal partner to further strengthen our presence and introduce our wines to even more wine enthusiasts nationwide. We would also like to sincerely thank Mentzendorff, whose support and collaboration have played a vital role in bringing our brand to where it is today.”
Liberty Wines brings deep market expertise and a strong alignment of values to the partnership. As a Carbon Neutral Plus company, Liberty Wines places sustainability at the core of its operations, mirroring Maison Saint Aix’s long-standing commitment to responsible viticulture and environmental stewardship.
Tom Platt, CEO of Liberty Wines, comments: “We are delighted to be working with Maison Saint Aix, whose focus on sustainability matches our own commitment as a Carbon Neutral Plus company. Their AIX Rosé is a quintessential expression of Provence, delivering consistent purity and precision in every bottle. We believe the breadth of formats available offer our customers a great opportunity to respond to consumer demands for larger format bottles for sharing and thereby grow their Provence Rosé sales.”
Presenting the 2025 vintage of AIX Rosé
The partnership will officially be introduced with the 2025 vintage of AIX Rosé, which will be available to taste at the Liberty Wines Annual Portfolio Tasting in London on Tuesday 20 January, with Isabelle Partridge-Keane, Great Britain Brand Ambassador, in attendance.
Through this collaboration, Maison Saint Aix continues to pursue its vision of sharing authentic Provençal wines worldwide; guided by terroir, sustainability and a timeless sense of elegance.
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