aix at the beverly hills film festival

04 May 2026

AIX at the Beverly Hills Film Festival, for the second year running, Provence made its way to the heart of Hollywood. Here is a look back at a week that confirmed, once again, why arts partnerships matter for a brand with international ambitions.

There are events that simply feel right for a brand. The Beverly Hills Film Festival is one of them for AIX.

For another year running, AIX Rosé and AIX White were poured at the heart of one of Los Angeles' most iconic cultural gatherings, five events across the week, with more than 50,000 attendees moving through the festival's world.

The numbers tell part of the story. But what made this edition memorable went beyond volume. It was the energy on the ground. The genuine discovery moments, guests encountering AIX for the first time, in the right setting, with the right atmosphere around them. It was the organic content captured throughout the week, raw and real, the kind no campaign budget can manufacture.

The 6L formats, showcased at three after-parties, did exactly what they were designed to do: command a room, spark conversation, turn a pour into a moment.

And the Vinobutler, our signature serving format, performed beautifully, as it always does in environments where presentation matters as much as what's in the glass.

This is what arts partnerships are for. Not simply visibility, but placement. Being in the right rooms, alongside the right people, as part of a cultural conversation that carries genuine international weight. Cinema, creativity, and Provence, they share more than one might expect: a commitment to craft, a respect for beauty, and an understanding that some things are worth doing properly.

AIX has been building its presence in the United States with intention. Events like Beverly Hills are not just activations, they are relationship moments, brand-defining occasions that deepen the connection between AIX and an audience that values quality, culture, and experience.

To the Beverly Hills Film Festival team: thank you for another seamless, beautifully run week. We'll be back.