a night of influence: aix rosé at the gq men of the year awards

08 April 2026

From the vineyards of Provence to the red carpet of Sydney, AIX Rosé brought a touch of the South of France to one of the most coveted evenings in men's culture.

Last Monday in Sydney, a city that pulsates with creativity and ambition, AIX Rosé had the honour of gracing the prestigious GQ Men of the Year Awards, an evening where style, talent and influence converge under a single golden light.

The GQ Men of the Year Awards is far more than a ceremony. It is a cultural moment: a room charged with the energy of visionaries, creatives and tastemakers who define the conversation of our times. To be welcomed at that table, as both guest and partner, is a testament to where AIX Rosé stands today: not merely as a wine, but as a lifestyle marker and a symbol of considered elegance.

provence on the red carpet

From the first arrivals on the red carpet to the final toasts of the evening, AIX Rosé wove its presence through every chapter of the night. Guests, luminaries of fashion, film, culture and sport, arrived to find the pale blush of Provence waiting for them, a subtle and confident welcome that needed no explanation.

In the warm glow of the Sydney evening, conversations bloomed over glasses of AIX. There is something about this rosé: its clarity, its freshness, its unmistakable sense of place that invites people to slow down, to connect, to savour the moment they are in. On a night dedicated to celebrating the best, AIX felt entirely at home.

the language of celebration

What makes an award night memorable is not only the names that are called, but the atmosphere that surrounds them. The GQ Men of the Year Awards crafted an evening of genuine warmth and artistic purpose and AIX Rosé matched that spirit effortlessly. Elegant without being imposing. Present without being loud. Provençal without needing to be explained.

It is a language we speak naturally at Maison Saint Aix: the language of celebration, of beautiful things brought together with intention, of moments that linger long after the last glass is raised.

sydney and beyond

Australia has been one of the most vibrant territories for AIX Rosé, where the culture of outdoor living, fine dining and global aesthetic sensibility aligns perfectly with everything Provence stands for. Sydney is a city that understands beauty and knows how to celebrate it and last Monday evening, we felt that alignment more strongly than ever.

We are grateful to GQ Australia and to everyone who made this night an evening to remember. Until the next celebration.